Back-to-School season is not just about stocking up on supplies and cute clothes. It is also a great time to make sure that our kids have all of their appointments. One of the most neglected is eye exams. In fact, it is estimated that 22 million people go without uncorrected vision in the US where almost 20% of those in need of vision correction are kids. For kids, this connects to 1 out of 4 children that have a vision problem that could affect learning. Additionally, since 80% of learning in a child’s first 12 years comes through their eyes it is crucial for kids to get their eyes examined every year. The problem is that many eye exams aren't covered by insurance companies - making them expensive or not as important as a typical doctor's visit.
To help families out, Kids Vision for Life (KVFL), a community-based charity program, along with Alcon, is working to remove barriers for our kids and their eye health. This includes a simple, cost-effective approach to removing poor vision as a barrier to children learning at their capacity.
During a recent event I learned more about this program and how KVFL partners with administration and school nurses to provide completion of vision screenings for all ages and then schedules follow-up exam days for the children who may need glasses. This includes the use of mobile clinics in schools, vision fests at central locations, and special events where they can vision and exams and new eyeglasses to children in need at no cost to the family.
At the event, I also learned about how Alcon and Kids Vision are hosting awareness for Children’s Vision through the Get an A+ in Eye Care Facebook Campaign. To participate simply ‘Like’ Alcon’s THE eyeSOLUTIONon Facebook. For each ‘Like,’ Alcon will donate $1 (up to $50,000) to Kids Vision for Life (KVFL). The Facebook page will feature real kids being helped by this campaign, plus information on maintaining your own family’s eye health.
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Additionally, actress and mom of three, Jennie Garth was at the event who spoke about teaming up with Alcon to supportGet an A+ in Eye Care. Jennie spoke about seeing the importance of healthy vision. “Through my work with KVFL and Alcon, and even within my own family, I’ve seen that uncorrected vision problems can keep kids from reaching their full potential,” said Garth. “But as parents, we also have to remember that it’s just as important to get our own eyes checked each year—I saw my own eye doctor recently and found that I needed vision correction!”
With back-to-school season approaching it is crucial to get an eye exam, and through Kids Vision for Life and the Get an A+ in Eye Care campaign, children all across America can get fitted for glasses and enter into school without any restrictions.
Visit www.THEeyeSOLUTION.com for more about the campaign and the Alcon commitment to healthy vision, and follow campaign progress on Twitter via @THEeyeSOLUTION.
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