Sleepless in America

Sleepless in America

According to the National Sleep Foundation, 50 to 70 million Americans suffer from sleep disorders each year.

Wellbeing technology and lifestyle brand, Philip Stein recently launched a Sleep Bracelet, wanted to know more, e.g. why are these individuals having trouble sleeping and when they can’t sleep, what do they do to help themselves? They turned to New York-based digital marketing experts Kodiak Samurai to conduct a social listening study analyzing two years of historical data from September 1, 2011 to August 31, 2013 of those who expressed “I can’t sleep” or #cantsleep.

The analysis focused on hot topic conversations between restless awake Americans through Facebook, Twitter, blogs and forums, totaling more than 19 million conversations. Hearing firsthand from people across the country provided a unique and interesting perspective on a condition that affects almost one third of all Americans.

Here are some of the key findings:

  • The amount of posts per day about not being able to sleep averaged 27,194
  • Women between the ages of 25-45 were 66% more apt to post online about their inability to sleep
  • 3x more people prefer sleeping without socks
  • “I can’t sleep” posts have jumped a staggering 389% in the last two years
  • 58% of sleep sufferers “do nothing”
  • A surprising less than 1% claimed to need music to fall asleep
  • 6% would hit the kitchen for a late snack assuming hunger was there cause of not sleeping
  • 23% blamed missing someone or something as the sleep culprit
  • 17% turned to the television or a means to contact a loved one, but since most of those individuals were already asleep – turned to their social media followers instead
  • Carrie Underwood complained she couldn’t catch enough zzzz’s the night before the Grammys.

For more information on Philip Stein including the Sleep Bracelet which retails for $395, please visit, #liveintune

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