Cute. Adorable. Delicious. The chocolate bunny has been an Easter tradition for over 200 years. Unfortunately, the future of this holiday icon is... well, melting. This Easter Mattel and The Endangered Chocolate Bunny Commission (ECBC) have joined forces to encourage everyone to help protect the endangered Chocolate Bunny to sweeten up your baskets with toys from their favorite Mattel® brands like Barbie®, Hot Wheels®, Fisher Price® and Thomas & Friends.
Mattel is making it easy to help Save the Bunny with discount coupons, a chance to win Mattel® toy prizes daily throughout the month of March, and one lucky winner will receive a $4,000 Grand Prize.
This campaign is celebrated with stars, Adrian Pasdar, Bob Guiney, Charisma Carpenter, Chris Harrison, Kate Flannery, Rebecca Field, Greg Grunberg and Stephen Collins (to name a few) as they come together to help take a bite out of chocolate bunny extinction with a special hare-raising and entertaining PSA.
Save the Bunny. Give Toys This Easter.
Celebrity PSA -- Save Chocolate Bunnies for Easter
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