Honest Company Introduces Organic Formula

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The Honest Company has changed the baby industry with its commitment to healthy, eco-friendly products for babies and families. Their cute and on trend diaper designs pushed the market towards products that are both effective and aesthetically pleasing. And, of course, the auto-shipment Bundle component adds an element of convenience and efficiency that busy moms crave.

But, the newest product to hit the Honest pantry may surprise you. Today, the company launched its Organic Premium Formula. The Formula is "modeled after breastmilk" and contains only non-GMO, organic ingredients.

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Honest Feeding Philosophy

I'll admit I was initially a little surprised to learn Honest was introducing a formula, but given the company's commitment to the health of all babies I really shouldn't have been. For some families, breastfeeding isn't an option and Honest wants to provide the best alternative possible.

Here's some info about the Honest Feeding Philosophy (emphasis mine):

No breast versus bottle, no right or wrong: We believe how parents choose to feed their babies is a personal process based on the needs of their families....We’re aware that breast is best, but we also understand that families may choose or require other options. No parent should have to feel guilty for choosing to feed her or his baby one way or another. Parents have been nourishing their children in all kinds of ways since the beginning of time as we know it. With Honest Feeding, The Honest Company hopes to represent the next step in the evolution of nourishment as we help you lay the foundation for a safe, healthy and happy future.

Honest Feeding includes products to support breast feeding as well as the new line created around the organic formula. The collection includes Nipple Balm, Lactation Plus Vitamins and Nursing Cover + Scarf for breastfeeding moms as well as bottles and nipples. The line will soon expand to include Nursing Pillow, Formula Dispenser and smaller 5 oz. Bottles.

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The Organic Infant Formula and DHA Bundle is $120 per month and delivers 4 tubs of formula and one jar of Baby DHA. The bundle is a $20 savings versus buying the items separately. True to Honest form, you can try a FREE TRIAL of the Formula to see if it is a good fit for you and your baby.

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Shop!The Honest Company has a wide range of products for babies and families. Full disclosure: we get a monthly Family Essentials Bundle and LOVE it. The Multi-Surface Cleaner is my jam. If you want to give Honest a try, check out the FREE TRIAL of the Diapers/Wipes Bundle, Essentials Bundle, Health & Wellness Bundle or Formula Bundle. $10 off a minimum purchase of $25 with promo code AMBASSADOR10 at checkout (first time customers only, may only be used once per new user).

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