The Truvia® brand recently announced a new social media campaign to support its “Sharing a Sweet Future” $1 million charitable initiative, launched in 2012 to help reduce childhood hunger in Bolivia. Launched in 2012, “Sharing a Sweet Future” is a three-year partnership between Truvia and the United Nations World Food Programme that aims to combat childhood hunger in Bolivia. In its first year, “Sharing a Sweet Future” has helped feed 34,705 Bolivian school children twice daily with nutritionally-balanced school meals. Every dollar donated by the Truvia business feeds four children.
With 66 percent of the Bolivian population living in poverty, the Truvia® team has created a series of video stories on www.sharingasweetfuture.com to shine the spotlight on the everyday hardships experienced by many Bolivian communities. The brand is encouraging consumers to view and share these videos with friends and family on Facebook or Twitter using #SweetFuture in an effort to help grow support behind the initiative and raise awareness for the need to help combat childhood hunger. Every dollar donated by the Truvia® business feeds four kids.
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In the first year of its three-year partnership with the United Nations World Food Programme, the Truvia® business has helped feed 34,705 Bolivian school children twice daily with nutritionally-balanced school meals through its funding of vitamin-fortified vegetable oil. Truvia® donations were also used to build 68 fuel efficient stoves in rural schools.
Many of Bolivia’s children are consistently falling under the minimum daily caloric intake and suffering from nutritional deficiencies. “Sharing a Sweet Future” is helping to improve their lives and communities, through enhancing nutrition with micronutrient packets and decreasing health risks for familiesby establishing safer cooking conditions with clean stoves. The program will also continue to help build a sweeter future for Bolivian children in more ways than one, as enhanced nutrition motivates families to keep their children in school. By September of 2014, the Truvia® business will have provided school meals for 40,000 students, and an additional 70 fuel efficient stoves.
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