The Truvia® brand recently announced a new social media campaign to support its “Sharing a Sweet Future” $1 million charitable initiative, launched in 2012 to help reduce childhood hunger in Bolivia. Launched in 2012, “Sharing a Sweet Future” is a three-year partnership between Truvia and the United Nations World Food Programme that aims to combat childhood hunger in Bolivia. In its first year, “Sharing a Sweet Future” has helped feed 34,705 Bolivian school children twice daily with nutritionally-balanced school meals. Every dollar donated by the Truvia business feeds four children.
With 66 percent of the Bolivian population living in poverty, the Truvia® team has created a series of video stories on www.sharingasweetfuture.com to shine the spotlight on the everyday hardships experienced by many Bolivian communities. The brand is encouraging consumers to view and share these videos with friends and family on Facebook or Twitter using #SweetFuture in an effort to help grow support behind the initiative and raise awareness for the need to help combat childhood hunger. Every dollar donated by the Truvia® business feeds four kids.
Where to Teach Kids to Ski Near New York City
As a dedicated ski mom, I'm all about providing more kids access to snow. Just because you live in an urban area like New York City, doesn't mean you can't find a way to the slopes. I've tapped my ski mom friends from the tristate area to come up with a list of 10 places where to ...read more
Holiday Gift Guide For Skiers and Riders
Planning to hit the slopes this winter? We've got gifts for everyone in the family. It's all about maximizing time outdoors with our picks for the holiday gear to gift to your favorite skiers and riders. Remember to shop early to help get everything to you in time. Gifts for Her ...read more
How to Overcome Kids’ Vaccination Fears
Whether it's a flu shot or a regular round of childhood vaccines, kids rarely look forward to a needle jab. With the news that the FDA has authorized the Pfizer’s Covid-19 vaccine for children ages 5-11, it's time to come up with a strategy to make the upcoming doctor visit less ...read more
In the first year of its three-year partnership with the United Nations World Food Programme, the Truvia® business has helped feed 34,705 Bolivian school children twice daily with nutritionally-balanced school meals through its funding of vitamin-fortified vegetable oil. Truvia® donations were also used to build 68 fuel efficient stoves in rural schools.
Many of Bolivia’s children are consistently falling under the minimum daily caloric intake and suffering from nutritional deficiencies. “Sharing a Sweet Future” is helping to improve their lives and communities, through enhancing nutrition with micronutrient packets and decreasing health risks for familiesby establishing safer cooking conditions with clean stoves. The program will also continue to help build a sweeter future for Bolivian children in more ways than one, as enhanced nutrition motivates families to keep their children in school. By September of 2014, the Truvia® business will have provided school meals for 40,000 students, and an additional 70 fuel efficient stoves.
Momtrends was not paid for this post.