Cinnamon Toast Crunch Celebrates 30 years! (and a giveaway)


Cinnamon Toast Crunch is celebrating its 30th birthday with a "Cinnablast!" The delicious taste of Cinnamon Toast Crunch that you have always loved, just got better! The folks over at General Mills believe everything gets better with age, including the new improved favorite cereal. But don't worry, the yummy taste of this delicious cereal is not changing, is simply improving with more real cinnamon to pump up the flavor in every bite.

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From being the spotlight of the breakfast table to the secret ingredient in shakes, cakes and even cocktails, thirty years later Cinnamon Toast Crunch is still a fan favorite. In fact, Cinnamon Toast Crunchis one of the top five grossing cereals in the U.S. preferred by the most states by Facebook users. You can even interact with the cute crunch "Crazy Squares" by visiting their site. It is filled with games for the kids or the kid in you.

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As part of the celebration marking three decades of deliciousness, Cinnamon Toast Crunch is going back to its roots by enlisting chefs and bakers to develop cinnamon-inspired recipes for fans that grew up with the beloved cereal. Through a partnership with social food network Tastemade, popular online food personalities have created clever concoctions with Cinnamon Toast Crunch as a key ingredient.

In addition, the brand debuted a new advertising campaign featuring the crazy squares, and will be trumpeting the new and improved taste through various sampling efforts, in workplaces, through Twitter, and on the street. The celebration will culminate with the ultimate birthday brunch at a music festival in Austin, Tex.

Cinnamon Toast Crunch with more cinnamon is now available at local supermarkets and retailers nationwide. Check out the delicious Cinnamon Toast Crunch concoctions at and join the party online by using #cinnablast.

One lucky Momtrends' reader will win a celebration gift including a Cinnamon Toast Crunch logo Tee, a box of the new & improved Cinnamon Toast Crunch cereal, a unique CTC lip balm as well as a $20 Visa G/C. Enter via rafflecopter below.

a Rafflecopter giveaway

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Full Disclosure: Winner must be 18 years or older and a US Resident. No purchase necessary. Winners will be notified via email with the specifics on how to claim their prize. Contest ends October 19, 2014 at Midnight EST. Winners will be picked by By entering this contest, you will automatically be signing up for the Momtrends newsletter. This is a sponsored post.

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