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Save America's Rivers

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I grew up swimming in the Severn River. From June to August, you could find me at swim practice, setting up crab nets or building sand castles on the river banks. It was the best way to spend a hot summer day. Sadly, pastimes like swimming or fishing in rivers and streams are becoming a thing of the past, because 40% of rivers and streams are too polluted. In fact, a recent survey by Cascadian Farm revealed that the majority (69%) of Americans has happy childhood memories of such activities yet 79% believe water pollution is the leading factor preventing them from doing those same activities today.

Cascadian Farm, a leader in the organic food industry, understands how precious water is to life, vitality and growth, and is asking Americans nationwide to join the company in an effort to restore and preserve our valuable rivers. This year, to reinforce the brand'??s commitment to sustainability, Cascadian Farm is launching its '??Change Flows'? initiative and is contributing $50,000 to American Rivers, a non-profit committed to restoring and preserving our country'??s water sources.

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From now through April 30, consumers can help make '??Change Flow'? by visiting www.CascadianFarm.com to '??like'? the U.S. region they think is most deserving of a river cleanup. The region with the most '??likes'? will receive a river cleanup sponsored by Cascadian Farm, in celebration of the company'??s dedication to sustainability in partnership with http://www.americanrivers.org/

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