Yesterday I trekked into Soho fro the Andy Warhol x Bugaboo collaboration launch party. My friend Latham (MamaGlow) shared the invite and I went to support her fabulous son, 9 year-old DJ Fulano (find out more about the DJ here www.fulanosworld.com.
This latest stroller collaboration was pretty swell. I'm a fan of Warhol's pop art. Adding it as accessories to the swank Bugaboo is a savvy move for this high-end stroller brand. Rather than launch a new product, they are going with high-margin accessories.
In general, I'm not the biggest Bugaboo fan. Over the years I've found them tricky to work with and resistant to feedback. But I call it like I see it and this is a slick, smart move accompanied by a slick, smart party.
Bugaboo and the Andy Warhol Foundation will commence a multi-year creative endeavor with Warhol inspired stroller accessories that will launch in Spring 2013 celebrating the artist’s love for children’s creativity and inquisitive minds.
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For the initial launch, Bugaboo will present multiple collections showcasing Warhol’s aesthetic and vision. My favorite was the Warhol ‘Flowers’ accessories. The original series was created in 1946 and explored the artist’s fascination with the beauty and fragility of flowers. The eclectic mix of bright red and charcoal black will be introduced on the sun canopies and tailored fabric sets for the Bugaboo Bee, Bugaboo Cameleon3, and Bugaboo Donkey collections, including a ‘Flowers’ parasol in a light blue and green palette.
Warhol’s ‘Cars’ series have become iconic pieces of American contemporary art and serves as a counterpart to the artist’s Coca-Cola and Campbell’s Soup Can pieces. The chosen artwork for the accessories originates from 1962, representing Warhol’s enduring fascination with the automotive vehicles as products of American consumer society, tying in effortlessly with Bugaboo’s go-and-explore–in-style vision. Warhol’s interpretation of auto-mobility and transportation is reinterpreted into sun-canopies and tailored fabric sets for the Bugaboo Bee, Bugaboo Cameleon3, and Bugaboo Donkey collections.
The ‘Cars’ and ‘Flowers’ collections will be available worldwide starting May 2013 and will include a tailored fabric set for the Bugaboo Cameleon3 for $109.95 and Bugaboo Donkey for $109.95. The Bugaboo Bee Sun Canopy will retail for $69.95. Pleas visit www.bugaboo.com/retail-locator for local retailers.
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