Green Juice Trends


With the start of 2015, people are looking to enhance their diets and add vegetables. An easy way to get your greens this year is with Evolution Fresh and their four varieties (Sweet Greens and Lemon, Essential Greens with Lime, Organic Sweet Greens and Ginger and Smooth Greens) of cold-pressed, high pressure processed (HPP) green juice. Made from more than a pound of green vegetables, these juices have 10 grams of naturally occurring sugar or less per eight fluid ounce serving, and have no added flavors or sweeteners.


Evolution Fresh also recently conducted the Green Juice Habits Study to understand consumers’ green juice consumption. Here’s what was found:

  • More than 2 in 5 of those in the u.s. have tried green juice
  • Forty-three percent of consumers have tried green juice, with millenials being the most green-curious generation:
  • 63 percent of millenials have tried green juice (vs. 43 percent of the general population)
  • 51 percent of Gen Xers have tried green juice
  • 29 percent of boomers have tried green juice
Inside the Bottle

Parents, City-dewellers and the Youngins’ Are Greenest

1 in 10 people in the U.S. are already frequently drinking green juice. Here’s who’s going green most frequently:

  • Parents: 50 percent of parents who drink green juice do so frequently (vs. 21 percent of non-parents who drink green juice)
  • Urbanites: 43 percent of city-dwelling green juice drinkers sip frequently, compared to 29 percent of suburban and 26 percent of rural dwellers
  • Youth: 44 percent of green juice drinking millennials drink green frequently, compared to 38 percent of Gen X and 17 percent of boomers
  • Women: 16 percent of women in the U.S. are drinking green juice frequently, compared to just 12 percent of the men

It’s what’s inside the bottle that counts

Green juice drinkers are looking to see what’s in the bottle – 86 percent look at the ingredient label before taking a sip

  • Nearly 80 percent of millennials (78 percent) who have heard of green juice check the ingredient label (vs. 67 percent of the general population)

Now we know what’s in the bottle, but what’s most important? Consumers are placing importance on:

  • Low sugarcontent (38 percent)
  • Seeing a greenvegetable listed as the first ingredient(36 percent)
  • The bottle in-hand contains more vegetables than fruits (34 percent)

Spinach Reigns as the New King of Green

Fifty-eight percent of consumers name spinach as the most important ingredient to have in a bottle of green juice. The most important ingredients in a bottle of green are:

  • Spinach (58 percent)
  • Kale (47 percent)
  • Avocado (30 percent)
  • Cucumber (30 percent)
  • Celery (25 percent)
  • Romaine lettuce (10 percent)

Beat the Afternoon Slump

Rise and shine it’s green juice time. While 61 percent of green juice drinkers currently drink their green juice in the morning, 32 percent are beating the afternoon slump by “juicing up” the green way for a PM pick-me-up


3 Days to Green with Evolution Fresh

As the New Year begins, Evolution Fresh is challenging Americans to get into the green routine by drinking one green juice a day for three days with the 3 Days to Green Movement.

“This New Year we want to shift the focus from cutting back and restriction to adding something good to your life,” said Jimmy Rosenberg, founder of Evolution Fresh. “Decades of experience has shown me that by drinking one green juice a day for three days your routine begins to change, and it becomes easy to incorporate green juice into your daily diet. Drinking green juice daily has helped guide me to feeling great.”

Evolution Fresh is rewarding those who take #3DaystoGreen pledge at and enter the 3 Days to Green sweepstakes with prizes that give a helping hand toward healthy habits. Prizes include one month of free Evolution Fresh cold-pressed juice, workout wear, fitness trackers and more.


Since the early days of Evolution Fresh, Jimmy Rosenberg has worked with a talented culinary team to creatively combine fruits and vegetables into unique juice blends that highlight the natural and nutritional qualities of the produce. Evolution Fresh has a wide assortment of green juice varieties that are cold pressed, HPP processed, and offer a spectrum of flavor options for those looking to make drinking green juice a daily habit. The greenest Evolution Fresh green juices have 10 grams of sugar or less per eight ounce serving, no added flavors or sweeteners and three of the first four ingredients are vegetable juices. These juices include:

Sweet Greens and Lemon: a refreshing green juice featuring a medley of green vegetables, a squeeze of lemon, and a touch of sweetness from apple – ideal as an everyday green juice, or for those early in their green juice journey

Essential Greens with Lime: a nutritious green juice with notes of spinach, romaine lettuce and kale, accented by cucumber, celery and a hint of lime for a refreshing finish – ideal for the green juice lover

Smooth Greens: a green vegetable and fruit juice blending cool cucumber and leafy greens with pineapple, apple, and mint for a soft and smooth finish – ideal as an everyday green juice and offers variety for green juice drinkers

Organic Sweet Greens and Ginger: a refreshing green juice blending a medley of green vegetables and crisp apple, finished with a squeeze of lemon and a spicy ginger kick – a 100 percent organic offering and a twist on a consumer favorite

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Momtrends was not paid for this post. We were given a sample for review.

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