New Gevalia “Pop-Up” Café Serves Up Free Coffee in the Big Apple


Premium Gevalia coffee opened a temporary Gevalia Café today where New Yorkers and visitors can enjoy free samples of rich, never bitter coffee as they prepare to kick-start a new year. Located just off Times Square, theGevalia Café is part of a campaign to introduce coffee lovers to the brand’s premium coffee and empower them to “leave bitter behind” before 2013 with a rich, never bitter brew.

Johan, the Gevalia ambassador featured prominently in the brand’s advertising, will make a special VIP appearance at the Gevalia Café on Sunday, Dec. 30 starting at 10:30 a.m. ET where he’ll serve coffee to guests and pose for pictures with fans. Photo opps are available for media.

New Gevalia “Pop-Up” Café Serves Up Free Coffee in the Big Apple
Saturday, Dec. 29 from 10 a.m. – 11 p.m. ET
Sunday, Dec. 30 from 10 a.m. – 9 p.m. ET
Monday, Dec. 31 from 10 a.m. – 1 a.m. ET (Jan. 1)
Gevalia Café
253 West 47th Street (between Broadway and 8th Avenue)
New York, NY 10036
To learn more about Gevalia, visit, connect with Gevalia on Facebook ( and follow @Gevalia on Twitter (

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