Premium Gevalia coffee opened a temporary Gevalia Café today where New Yorkers and visitors can enjoy free samples of rich, never bitter coffee as they prepare to kick-start a new year. Located just off Times Square, theGevalia Café is part of a campaign to introduce coffee lovers to the brands premium coffee and empower them to leave bitter behind before 2013 with a rich, never bitter brew.
Johan, the Gevalia ambassador featured prominently in the brands advertising, will make a special VIP appearance at the Gevalia Café on Sunday, Dec. 30 starting at 10:30 a.m. ET where hell serve coffee to guests and pose for pictures with fans. Photo opps are available for media.