Mother's Day (RED) Campaign

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The clever marketers at the (RED) campaign are at it again.They've rounded up some wonderful Mother's Day gifts and once again proceeds will help fight AIDS in Africa through the Global Fund to support HIV/AIDS programs in Africa. (RED) has now generated more than $170 million to the Global Fund. Here are some of our favorite offerings for the upcoming holiday.

(CAROLINA BUCCI)RED - Mom can play dress-up too with the Special Edition Lucky bracelets. These bracelets come in three different color combinations: red silver and red silk, red silver and white silk and black silver and red silk. Alongside the Lucky bracelets, Carolina Bucci has designed an exclusive Couture bracelet: 18K red and black gold interwoven with silk to create a 24 strand bracelet. Available from and at the flagship Carolina Bucci store in London, shipping worldwide. (Lucky Bracelets: $250, Couture Bracelet: $9500; Carolina Bucci contributes 50% of the profits from each (CAROLINA BUCCI)RED Special Edition bracelet to the Global Fund)


Apple (PRODUCT)RED Smart Cover for iPad2 '?? keep your iPad screen clean and protected at all times as the thin microfiber cover magnetically aligns to wraps snuggly around the device. The cover not only protects, but also interacts with the iPad, automatically waking and sleeping the device upon opening and closing, and easily turns in to a handy stand for reading, watching or typing. Available only in the U.S. at Apple stores and on (Price: $69; When you choose the red-colored leather Smart Cover, Apple gives a portion of the purchase price to the Global Fund to help eliminate AIDS in Africa.)


(PENFOLDS)RED '?? Toast to Mom this Mother'??s Day with wine. The partnership between Penfolds and (PRODUCT)RED brings you the Koonunga Hill Shiraz Cabernet, a traditional 'Australian blend', provides great fruit flavor with a frame of fine grained tannins; while the Thomas Hyland Shiraz offers a contemporary expression of varietal flavor. (Price: $12-$15; 15% profits go to Global Fund). Visit your local wine retailer, (or visit and look for the (PENFOLDS)RED Koonunga Hill Shiraz Cabernet and Thomas Hyland Shiraz during promotional periods.

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