Creating a Rube Goldberg Cereal Machine

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We love a challenge here at Momtrends. Especially a yummy one. General Mills (you know the brand that brings us Cheerios) gave us a mission--to create a Rube Goldberg cereal machine. If you don't know Rube Goldberg, look it up on bing.com. They are awesome chain-reaction experiences.

General Mills has been surprising American families with free prizes in cereal boxes for more than 80 years with its Big G events promotions. To celebrate a new toy promotion with Mega Blocks we created a special #Fandamonium #BigG cereal machine.

Ok, I admit it wasn't perfect. It was either 1 Cheerio or a slew on the floor, but we sure had a blast creating this video! And of course it's all about fun when you talk about free prizes. This is the first time General Mills is offering free customizable toys both for boys and girls through a partnership with Mega Bloks. With toys featuring construction play patterns on the rise, the partnership is right on trend. Each participating brand of General Mills cereals offers a free Mega Bloks car with a set of Hello Kitty and Power Rangers stickers and instructions to cut out a pattern to construct a cardboard jump from the cereal box.

General Mills has been surprising American families with free prizes in cereal boxes for more than 80 years with its Big G events promotions. From secret wrist bands to whistles, and mini license plates to free paint sets, getting something special inside the box is part of the heritage of iconic General Mills cereal brands. Still today, General Mills remains committed to providing cereal fans of all ages with a premium surprise when they buy their favorite cereal.

In addition to the Mega Bloks freebies promoting fine motor skills and construction play patterns for children, the offer leverages hot properties like Hello Kitty and Power Rangers so adults can get into the act, too.

Don't forget, fun isn't just for kids. As you can see in this video, the grown-ups had a pretty good time making this video. General Mills recognizes that adults make up nearly 50% of its cereal consumption which suggests that families are enjoying cereal time together. Why not create a machine of your own! Family time can happen so many different places--from what you eat to how you play! Mega Bloks cars can be found in spe­cially marked boxes of cereal, including Honey Nut Cheerios, Reese’s Puffs, Cocoa Puffs, Lucky Charms, Golden Grahams and Cinnamon Toast Crunch.

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