Yoplait Signature Collection: Yogurt Gets a Makeover for NYFW

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New York Fashion Week—there are few events quite like it. The runways. The models. The hair. The makeup. The styles… The yogurt. (Yes, the yogurt!)

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And Momtrends got a taste of it all last week at an exclusive event hosted by Yoplait. The brand was debuting its new signature collection—which is coming to a runway, um, Target aisle near you!

Yoplait has teamed up with fashion designer extraordinaire Christopher Straub to create six gorgeous, ornate limited-edition cups for their most popular original and light flavors. Inspired by his signature aesthetic and a few of his most popular dresses, Straub’s cup creations are bright, bold, playful, and full of flavor—much like the yogurts themselves.

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The Yoplait Signature Collection includes Strawberry, Harvest Peach, and Orange Crème from the brand’s original line, and Blueberry Patch, Key Lime Pie, and Strawberries ‘n Bananas from the light line. Each unique cup design speaks to a corresponding flavor. For example, the Strawberry cup, inspired by a sassy fringed number, is spritely and fun. Straub based his design for the Blueberry cup, off a flirty blue-petal frock.

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“Yoplait’s palette of colors and flavors really inspired me for this project,” said Straub. “For me, fashion design is more that designing clothing—it’s about translating real-life textures and lines into statement pieces. I wanted to find the personality in each flavor and bring it front-and-center.”

Also showcased at the event: two original dresses Straub cleverly crafted using the packaging from Yoplait Signature Collection yogurts. These are actually wearable designs—walking art, if you will. This is up-cycling at its coolest.

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It was so lovely taking a break from the hustle and bustle of New York City (and the madness that is Fashion Week) in the Yoplait Lounge at Lincoln Center. I got a kick out of the build-your-own yogurt bar and sampled all the delightful flavors and toppings (it’s my journalistic duty, after all). I even sipped a signature cocktail served in a Yoplait cup. Made with an Orange Crème yogurt and just a touch of vodka, this spiked smoothie made for a delicious treat (anything for the job!). And it doesn’t hurt that Yoplait’s yogurts are loaded with Calcium and Vitamin D too.

Yoplait’s Signature Collection styled by Christopher Straub is available exclusively at Target stores. Join the conversation via social media using #YoplaitStyle, and learn more at www.yoplait.com/target.

Disclosure: This is a Sponsored Post. All opinions are our own.

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