During the Ladies Home Journal event a few weeks ago, I had the chance to chat with theFord Warriors in Pink to learn all about their mission, Models of Courage program and their current apparel line.
Through this program they selected 11 Models of Courage, women who come from different cities and different cultures and whose ages span five decades. While they all come from different places in life, they are all breast cancer survivors and have shared their personal journey through the Ford Warriors in Pink Facebook page (under the tab Courage Talks) to help initial those tough conversations associated with breast cancer.
They also offer apparel called Warrior Wear where you can purchase items such as The Sister-Hoodie,Strength of the Warrior Yoga Pants and the Warrior Power Tote. Through this program 100% of the net proceeds will go towards the fight against breast cancer. In fact, this has included $1.6 million in sales in 2012!
I also had the chance to interview Natalie Young , a mom from Austin, Texas, who was diagnosed with breast cancer at 28.
Check out her video here:
Momtrends: How did you get involved with this campaign?
Natalie Young: There was a posting on facebook asking for survivors to share their story, so I thought why not? I, along with 10 others, were chosen to share our stories as Models of Courage.
Momtrends: How do you think this campaign can help other women and men?
Natalie: It raises awareness, and we hope to inspire others. The items really make you feel empowered and like a fighting warrior when you wear them. And you don't have to be a survivor to feel that, when you purchase the items 100% of the proceeds go back to the fight against breast cancer--that puts YOU in the fight with us!
Momtrends: What did you learn about yourself during cancer?
Natalie: I learned I was stronger that I ever imagined I was. I learned really quickly how to be an advocate for my own health and decisions. Oh, and I learned that long hair isn't all it's cracked up to be! I love my short after chemo style!
Momtrends: What are some tips for women to stay on top of their health?
Natalie: When it comes to breast health, know your body and know your risk. Be aware of any changes, and see a doctor if you find something that is not normal.
Momtrends: How can campaigns like Warriors in Pink help those that have cancer?
Natalie:Besides the obvious, of donating to 4 organizations that assist with treatment and research of cancer, it's a way to gain hope. This campaign gives you the opportunity to hear from others who have been through the battle and come out stronger after it. It lets you know you aren't alone. And when you are weak and tired, to hear that--that's powerful.
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