Storybook fashions don't have to be the territory of princesses and pirates. Ralph Lauren has turned his children's collection into a modern read. At a recent event to kick off the second RL Gang book--A Magically Magnificent School Adventure, Bloomingdales and Ralph Lauren encouraged moms to read a little, shop a little, and help a lot.
Showcasing the Ralph Lauren Childrenswear Spring 2011 collection, RL Gang is narrated by award-winning actress and Room to Grow Board Member Uma Thurman check it out online at RalphLauren.com/RLGang its a lighthearted story that is appealing to boys and girls alike.
Click on the book (you can also get it for the Nook) and follow along with the story of school chums in an enchanting land. As you read, you'll of course notice the beguiling clothing. Click on a look and you can shop the clothes the characters are wearing.
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At the Bloomingdale's event, parents and kids met the RL Gang cast members, interacted with Princess Alexandra from Greece (a spokesperson for Room to Grow), got crafty and checked out the spring looks.
Don't feel left out if you couldn't make the event. Right now you can also enter your child to become a member of the RL Gang cast (that job has to come with great clothing!) head to facebook here.
In honor of the launch, Polo Ralph Lauren is donating 15% of all proceeds from the first month of sales of the Childrenswear Spring 2011 collection on RalphLauren.com to benefit Room to Grow.
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