Celebrity mom-to-be, Selma Blair is lending her star power to a great cause-the H&M Fashion Against AIDS initiative. The goal: To raise funds and awareness for HIV / AIDS with a unisex collection for men and women. The collection launches today in H&M stores and we're spreading the word because 25% of sales will got to youth HIV / AIDS projects around the world.
Now in its fourth year, H&M throws in an exciting new twist, offering sporty unisex looks for men and women. Artists from the worlds of film and music are supporting Fashion Against AIDS; Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and others signed on as celebrity models. We hope safe sex is a trend everyone can believe in.
'??I think it'??s really fitting that this collection is androgynous in style since the disease affects both men and women. It'??s a universal thing and we are all in this together. It'??s a disease that can be avoided and it'??s especially tragic when our ignorance keeps us from safety.'? Selma Blair.
Things we love from the line: Selma Blair's Brain First Body Second Tee ($24.95), this Unisex anorak ($49.95) in orange.
and on Ginnifer Goodwin Tee (Stay Safe Stay Negative ($29.95)
Shop the collection at H&M Stores. For more information visit http://www.hm.com/us/
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