Breast Cancer awareness is a cause that is very near and dear to my heart. I lost my auntie to that dreadful disease many years back and I would love to see nothing more than to see breast cancer, and the immense pain that it causes those fighting it and those who love them, eradicated. In the meantime, it's up to us women to be as proactive as possible about our health...And that means we must remember to check ourselves. Whether you do it in the shower, in bed, or right before you put on your bra...just do it!
In fact, Panache has partnered with CoppaFeel, a breast cancer awareness charity, to remind women to check themselves. In their Cleo by Panache” and “Sculptresse” lingerie collections, you will find special #BraHijack labels with a reminder printed on them. I'm all for reminding women that they must check themselves anywhere and everywhere! Remember when Nicole found a reminder in a SoulCycle locker room? When it comes to breast cancer awareness, there is no such thing as promoting this vital message too much!
Avon has also been working on an amazing awareness campaign this month. The #BeABreastFriend campaign's goal is to encourage women to support each other’s breast health by making a pledge to openly discuss the topic and to remind them how necessary self exams and doctor visits are! Fergie's lending her voice too! For every Outspoken by Fergie full size purchase Avon will donate $5 to the Avon Breast Cancer Crusade through the month of October, up to $1 million!
So, what are you waiting for? Go check yourself! Let's give breast cancer a run for its money!
Disclosure: We were not paid for this post. Samples were received.