At Momtrends we love discovering a new fashionable brand but we love it even more when a brand uses their influence and does something to help those that are less fortunate. I recently had the chance to attend the MOMS for TOMS Style Your Soles Party.
Hosted by Jessica Shyba of Momma's Gone City, this fun and interactive event allowed several bloggers and our children to customize and design a pair of white canvas TOMS as we learned more about their incredible movement. With a table filled with glitter, stickers, beads, fabric markers, glue and some white TOMS our kids let their imaginations run wild as they showcased their own unique creativity and style.
At the Style Your Sole event, I was also able to learn a little more the company and its movement that started in 2006 when founder Blake Mycoskie meet children in Argentina and learned that they had no shoes to protect their feet. Having no shoes often leads to infection, sores, cuts and disease, soMycoskie created TOMS whose sole mission is to give a new pair of shoes to a child need with every pair of shoes purchased. Through this "One For One" movement, the company has been able to customize shoes to children in need based on a child'??s terrain and environment such as by crafting shoes with thicker and wider soles as well as a cold-weather shoes and black shoes, which are required for some school uniforms. As of September 2010, this has allowed TOMS to donate and craft1,000,000 pairs of shoes to children in 23 countries around the world and they aren'??t slowly down anytime soon.
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In addition to their '??One for One'?? initiative, TOMS also raises awareness through several events such as One Day Without Shoes where they ask people to take off their shoes to highlight the fact that millions of children grow up without shoes. They also recently just launched an extensive of their brand with TOMS eyewear. As part of the TOMS brand, every pair of glasses purchased will also be matched and given to those in need.
At this fun event, I had a fantastic time creating with my daughter, seeing some blogger friends and learning about TOMS and their incredible mission to help children in need. After the party, I talked to my daughter about how the shoes can help people. She then said: '??that'??s a good thing. I like that.'? I loved how that really summed up how brands can raise an awareness to help children of the world '?? and for that we proudly support this brand.
To learn more about TOMS, please visit: www.toms.com
Serena Norr is a NYC-based writer/editor, soup-maker, and more importantly, a mama to two girls. You can read more soup recipes on her blog: seriouslysoupy.com.
MomTrends was not paid for this post. We were given two pairs of TOMS shoes to design and decorate.