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Disney Unveils New Disney Junior Toy Line


We love Disney Junior for their fun and creative shows. From Jake and the Never Land Pirates to Mickey Mouse Clubhouse, my daughter has grown fond of these lovable characters. At a recent launch, Momtrends had the chance to learn more about their new 24-hour Disney Junior channel and extensive new toy line.

To celebrate the 24-hour Disney Junior channel (starting on March 23rd), special guests Sharon Osbourne and David Arquette, voices of Mama Hook and Skully on Jake and the Never Land Pirates along with Mickey Mouse and Minnie Mouse, were on-hand to introduce new toys that were inspired by Jake and the Never Land Pirates, Mickey Mouse Clubhouse, Minnie's Bow-Toons, and Doc McStuffins, a new animated series about a six-year-old girl who heals toys and stuffed animals out of her backyard clinic.

I loved checking out the toy line that includes role playing sets, accessories, plush and dolls, interactive board games, electronics from VTech, bikes and scooters. My favorite was Doc McStuffins, the newest gal on the Disney Junior block, that focuses on play through doctor-themed role play, dolls and accessories.

New toys from the Disney Junior line:

Jake and the Never Land Pirates: The new toy line will feature plush, role play and accessories from Just Play and action-oriented play sets and figures from Fisher Price, including Jake's Pirate Ship, a ship featured in the series. Through the toy, kids can join Jake and his crew to live a pirate's life through multiple pirate-themed phrases and songs. To really bring the adventure home, kids can fire water out of the cannon or stage a surprise croc attack.


Mickey Mouse Clubhouse: Designed for kids 2-5, this new line features fun and interactive play sets, figures and vehicles. Some fun products include: Mickey's Farm Play Set where kids can create their own fun farm stories with Mickey Mouse and his friends. I also loved the Master Moves Mickey where Mickey dances and interacts, showing off some never-before-seen break-dance moves, ending in a signature handstand.

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Minnie's Bow-Toons: This new series of shorts finds Minnie and Daisy Duck running Minnie's Bow-Tique, a specialty shop which stocks only bows and bowties. Highlighting the themes of friendship, fashion and travel, DCP will introduce an adorable pink and polka-dotted line of Minnie Mouse toys including kitchen and fashion-themed role play from Just Play and dolls and accessories from Fisher Price.


Minnie's Kitchen: A multi-level play set has everything girls need to cook up their own kitchen adventures. Featuring multiple 'flipping' functions to maximize the play experience and creativity in the kitchen, the set includes a sink that flips to a hidden cutting board and dish rack that flips to a hidden blender. Girls can cook up their own treats with a frying pan to flip a Minnie-shaped pancake and flipping recipe book for inspiring new ideas. The kitchen includes Minnie's voice and realistic kitchen sounds.


Doc McStuffins: This imaginative animated series features six-year-old Doc McStuffins, who communicates with and heals stuffed animals and toys out of her backyard playhouse clinic. Little girls can nurture their own toys with a fun new assortment of products from Just Play, including:

"Time for Your Check Up" Doc Doll with Lambie: Girls can bring home their new friend and sing along to the entire 'check-up' song with Doc as they nurture their own toys. Doc comes to life, speaking more than 10 phrases and can bring her friend Lambie to life with the touch of her stethoscope, which activates with lights and sounds.

In addition to previewing the toys, Sharon Osbourne and David Arquette chatted with a group of bloggers about their roles on Jake and the Never Land Pirates where Osborne noted, "It is just pure fun...I love it." They openly talked about the process where Arquette stated, "we are usually alone and I have to channel my character." They both enjoy the spirit of the show and how Disney transcends across generations.

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