The Appaman+Target+Baby Buggy breakfast launch was a love fest this morning. The media breakfast at Sarabeth's brought many of my favorite people together in one room all for a great cause. Appaman is launching a limited edition collection of baby clothing in a short-term partnership with Target.
Here's the best part--10% of each sale will go to my favorite cause BabyBuggy.org. Baby Buggy was founded ten years ago by the force of nature named Jessica Seinfeld. She started with a mission--getting gently used baby gear into the hands of NYC families in desperate need--and she hasn't stopped working on this cause since. Thanks to her go, go, go attitude and key partnerships such as this one with Appaman, Baby Buggy has placed more than 4.6 million items of baby gear into the hands of deserving families.
Appaman Founders Lynn (that's Lynn in the photo above) and Harald have been supporting Baby Buggy from the beginning. They have been donating brand new Appaman apparel to Baby Buggy for years. Lynn said she was blown away by the chance to work with Target. The graphic collection has plenty of the iconic monkeys in baby sizes--something that has never been available before. And Appaman has used the sourcing power of Target to come up with some mighty tempting prices. For example, a Tee and Short sets is $12.99 and onesies are $6.99. Ridiculously affordable and hip! "We come from families that give back," says Lynn. So it felt natural that once her business was in a position to give they made it a priority.
If you need a baby gift, or are expecting, shop for a cause and shop Appaman for Target. The minimum donation will be $300,000 but if the collection sells out (as it should!) the donation will go up to $500,000.
Contest Closed: Winner Vicki Wurgler
Win it! One lucky mama or dad is going to come away with my swag from the breakfast. All you have to do is leave a comment telling me why you love this partnership. You'll be the first one to get your hands on this line--it doesn't go on sale until 4/10! The winner will get a blue 6M coverall from the line.
For extra entries (2 extra entries for a total of 3):
- Follow @Momtrends @Appaman and @LoveRecycled on Twitter
- Tweet this message '??Love the @Appaman +Target partnership to benefit @Loverecycled check it out on @Momtrends '?³
Giveaway ends 4/9/11 at midnight EST. Contest open to US residents 18 and over. No purchase necessary. Winner will be chosen from random.org.Winner must provide an email address to win.Momtrends was not paid for this post.