To celebrate World Water Day on March 22nd, the 6th Annual UNICEF TAP Project and is using the power of social media via Facebook to create mass awareness about this campaign. How it works is simple. You can donate as little as $5, which will opens a tap that can provide clean and safe drinking water to children in need for up to 200 days. Fans can then invite 2 friends to join their network; from there, the more friends that share, the larger the network gets. As fans visit your unique water network on Facebook, they can donate $5 via text message or PayPal and ask THEIR friends on Facebook to join in supporting as well. As Facebook users begin to grow their own water network, the world can watch as thousands of people connect around the globe to carry water from friend to friend - providing clean water for children across the globe!
To learn more about the UNICEF Tap Project Momtrends recently had the chance to chat with Caryl Stern, President and CEO of the U.S. Since joining the U.S. Fund for UNICEF in 2006, Stern has worked tirelessly with the organization to bring the number of children dying from preventable causes to zero. Waterborne illnesses are the second highest cause of preventable childhood deaths in the world and with only $5, UNICEF can provide one child with access to safe, clean water for 200 days!
Momtrends: How would you describe the UNICEF Tap Project?
Caryl: The UNICEF Tap Project is an annual, nationwide campaign that provides clean water and sanitation to children around the world. Waterborne illnesses are the second leading cause of preventable childhood deaths– killing nearly 4,000 children every day. Through the UNICEF Tap Project, we can help stop these needless deaths. Just $5 can provide a child with safe, clean drinking water for 200 days. All funds raised through the UNICEF Tap Project support UNICEF’s lifesaving water, sanitation and hygiene programs worldwide.
Momtrends: Can you talk about the social media component to the UNICEF Tap Project?
Caryl:This year, the UNICEF Tap Project is going digital, turning the world’s largest social network into a water network. Throughout World Water Month in March, Facebook users can help provide children around the world with access to clean water and sanitation and ask their friends and family to do the same.
By donating $5 to the UNICEF Tap Project, Facebook users can choose two friends to receive water and the opportunity to donate. As the water network grows, people will be able to see the web of connections around them carry water from friend to friend and the impact of their donation on the lives of children around the world. Visit www.UNICEFTapProject.org to learn more and join the water network.
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Momtrends: What else is left to be done?
Caryl:More than 2 billion people have gained access to clean drinking water over the past two decades thanks to the work of UNICEF and its partners, but there is much more work to do. Currently, nearly 800 million people don’t have safe water to drink, and more than 2.5 billion people live without a proper toilet. Millions of kids walk miles to the nearest source to gather water for their families, which means they’re forced to miss out on an education. We believe that ZERO children should be deprived of clean water and basic sanitation and won’t rest until that becomes a reality.
Momtrends: What can we as consumers do to help during World Water Month?
Caryl:Throughout the month of March, for each Acqua di Giò, Acqua di Gioia, Acqua di Giò Essenza, and Acqua di Gioia Eau Fraiche spray cologne or gift set purchased, Giorgio Armani Fragrances is donating $5 to support UNICEF’s clean water and sanitation programs. Giorgio Armani Fragrances will also donate $1 for the first 50,000people who "like" the "Acqua for Life" Facebook page at www.facebook.com/acquaforlife.
Momtrends: What attracts you to this work?
Caryl: When I go to a developing country, when I see children in need, I can’t help but see my own children in them. And as hard as it is as a mom to see a child in need, a child who won’t even get a chance, it’s heart-wrenching to see a mom who can’t give that child what they need to survive. Every day, I ask myself, “What would I do?” As a mom, I feel an urgency to do something to help these kids.
Check out this video to learn more about the UNICEF Tap Project:
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