Favorite Find for Boys: Joules

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Hurry up and open a NYC flagship! That's what we are telling Joules Ltd. This British brand needs to come across the pond and become readily available to American lads. We're sharing a few of our favorite finds from the UK site. How divine is this waxed hunting jacket?

We like the bold prep-school and embellishments and the rich sophisticated colors. Preppy, sporty, cool--just how we love to see boys. These clothes are begging to be worn on the playground but will make mother and son agree that looking cool and staying comfortable can happen with the same shirts.

Add a polo ( £24) or rugby ( £26) to your son's wardrobe this fall. But you'll have to pay in pounds--there aren't any US stores yet. I'll keep you posted if I get word on the American launch. www.joules.com/en-GB

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