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Hot Designers at Target

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Does it seem like Target is cornering the market on well-priced style? They just landed another favorite brand Splendid Littles! We've been fans of this California cool company that excels at creating knits that kids love to wear and moms love to buy. The new exclusive, affordable designer line launched this week in Target stores.

We had the chance to see samples of the line--and the quality and style is all there. The big change? Prices are now lower. I'm not regularly in Target stores--but brands partnerships like this make the trip much more compelling.

This Splendid Littles dress on the left is $14.99 on Target and the Splendid Littles version right is $66. The big differences: The fabric treatment (the expensive one is more interesting) and the styling is tamed down for Target. All in a great value for the price, but we'll still splurge for Splendid original line too.

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And here's the boy's version. The Target hoodie is $17.99 for boys on Splendid's site the hoodies are $70.

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Shop the line here www.target.com/Splendid-Littles-Baby-Boutique for a limited time only.

Momtrends was not paid for this post. We did get samples to review.

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