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Diary of a Wimpy Kid Double Down by Jeff Kinney

Diary of a Wimpy Kid

Just in time for the holidays, Diary of a Wimpy Kid Double Down by Jeff Kinney is now available wherever books are sold! Check out our exclusive interview with the #1 New York Times bestselling author and six-time Nickelodeon Kids’ Choice Award winner.


Momtrends: Diary of a Wimpy Kid is approaching its 10th anniversary of publication in 2017. What makes this series so popular with kids, especially reluctant readers?

Jeff Kinney: I feel very lucky to have had a ten-year run with Wimpy Kid! I think the reason the books work is because they don’t look like work. If a kid opens one of my books, it looks like fun. And reading should be fun for kids. Getting kids hooked on reading early on turns them into lifelong readers.

Momtrends: In your new release Diary of a Wimpy Kid Double Down, the pressure is on for Greg Heffley to find his creative side. How does he handle this challenge?

Diary of a Wimpy Kid

Jeff Kinney: Greg starts by trying to learn a musical instrument, although he’s got ulterior motives for doing so. But then he finds his true calling, as a filmmaker. It mirrors the path I took as a kid.

Momtrends: What is Greg’s reaction to his father’s suggestion to invest some time in extracurricular activities?

Jeff Kinney: Of course, Greg does the bare minimum to appease his dad and follow his own agenda. What was fun for me was transforming Greg from a consumer to a creator.

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Momtrends: How has your main character Greg Heffley evolved over the years?

Jeff Kinney: Greg hasn’t changed much! As a matter of fact, book 11 is meant to follow the structure of book one. In book one, Greg thinks that one day he’ll be famous. Now in book 11, he decides that maybe he already is… and his life is being filmed in a Truman Show-type way!

Diary of a Wimpy Kid

Looking ahead

Momtrends: Will you continue to write this series, or do you think you’d like to try something new?

Jeff Kinney: Yes. This book, which is called Double Down, is meant to reflect my state of mind. I think a good cartoon has a lifespan of anywhere between 20 and 50 years. I hope to be writing about Greg long into the future.

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