10-10-10 by Suzy Welch


I'm a woman, a mom and a small business owner. A few days ago, I wouldn't have dreamed there would be a manifesto that addressed all my needs. Then I picked up the new book by Suzy Welch called 10-10-10: A Life-Transforming Idea.

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The books teaches women how to make good decisions. Her 10-10-10 theory is that every choice should be analyzed in three ways.

1.) How will this effect me in 10 minutes (basically the near future)
2.) How will this effect me i 10 months (the foreseeable future)
3.) How will this effect me in 10 years (a future that is fuzzy and uncertain).

Suzy packs the books with real-world examples. From a real estate maven weighing a promotion and a move away from friends to a woman weighing the strength of her marriage. The writing is clear and snappy--just what you'd expect from an executive who is accustomed to have to clearly make her points to large groups in a short amount of time. And like many business book, this one can be repetitive at time--but clearly all the repetition is meant to empower women to make smart choices. Suzy's down to earth tone is refreshing--no surprise since she is a seasoned writer (she writes for O and Business Week) and a mother of 4 children, ages 14 to 19. She writes about her own weaknesses and wants us to know she's on our side.

If you are at a crossroads in you life: about to become a mother, launch a business, leave a relationship, I highly advise reading this book and using it to help map your future. Buy 10-10-10 on Amazon.

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