Bigger isn't always better. At Momtrends we try to celebrate small things...like babies and small startups. But we can't ignore the power of numbers. Some big brands are doing exciting things--bringing great style at great prices. Walmart, one of the biggest brands out there brought a group of bloggers together for a small celebration of some BIG partnerships.
This August Walmart invited about 20 bloggers to the Sunnyvale, CA campus to see what's next for America's largest retailer. Walmart is a HUGE employer in the US. They can't be ignored for the incredibly values they bring families. More than 140 million US customers shot at Walmart each week.
I joined the mix as a bit of an outsider. Most of the bloggers have long associations with Walmart as "Walmart Moms"--blog ambassadors--I have participated in a few campaigns, but am not in any way beholden to Walmart. I went to observe how they are chasing retail trends and to see how Walmart appeals to Momtrends' readers. I learned a lot of appealing things. For instance, did you know Walmart sells over 1600 organic food items in stores. And the quality is amazing. We got to sample lots of the goodies at the blogger lunch.
My day at Walmart gave me lots to ponder. In addition to trend forecasting, we learned about ways Walmart gives back to the community by supporting local food banks and by helping fund women owned small businesses.
I got a great overall education about the brand. One of the most exciting trends to report on are the collaborations. Our community is 100% style savvy. Good News: Walmart has brought on board some amazing design talent to enhance the offerings. In the home collection there is Libby Langdon her accent pieces are the perfect way to jazz up a room on a budget.
For mini-style, 9 by Novogratz is a fun, colorful collection designed exclusively for Walmart by the husband and wife Novogratz team. We have been long-time fans of this family-centric design team. Check out some of the pillows,that will be popping up this fall.
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The rooms they are putting together are so appealing. And the prices will make everyone smile. The aesthetic is all about mixing prints and experimenting. I think this is going to be a big hi.
And then there's PennyChic.com founder, Shauna Miller who talked to us about how she gets inspired by Walmart's fashions. We were all wowed by the $10 statement necklaces.
Price is the driving factor for most Walmart shoppers. But Senior VP of Merchandising Kelly Thompson is making sure there are unexpected delights in store for budget-conscious fashioinstas. The Walmart fashion team is going everything they cam to bring all the best trends to their stores at great prices.
And for beauty buffs, we got a first-hand look at Hard Candy's line of cosmetics with makeovers.
Another thing I know our readers want is a seemless online experience. Walmart just unveiled a huge site makeover. The site was created for tablets first and built via responsive design so content, images and information look great and perform seamlessly. Walmart's engineers have strived to deliver a personal experience that suggests products customers may want by aggregating purchases. There are loads of ways to save too--find store savings, such as coupons and rollbacks. Plus it's fun. The pictures are Pinterest worthy and the mobile app makes it the perfect place for moms on the go to stay organized with digital shopping lists and recipes ideas.
The conversation is just beginning. Be sure to visit Walmart.com to see what's ahead.
This is not a sponsored post. I did receive gifts at the event and Walmart did take care of my travel expenses to attend the event.