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The Power Of Email


Thank you to Yahoo! Mail for sponsoring this post about staying connected. I was selected for this sponsorship by the Clever Girls Collective, which endorses Blog With Integrity, as I do.

Working from home is a gift I don't take lightly. After spending 15 years in corporate America, I know the value of a job with benefits and structure. Now after running a small business for several years, I know the risks of being an entrepreneur. Weighing the advantages of each, I'll take the fluidity and freedom of my new role any day. But a decade ago, I wouldn't have had these options.

Email and technology allow me to work when and where I want. On a Wednesday, I can jam in work before walking one daughter to school and attending the book fair for the other daughter. I tap out emails on my phone or laptop in between appointments. Email services such as Yahoo! help me stay as connected as I need to be.

The beauty of my life (and also the tricky part) is that no two days are ever the same. If you hate monotony, this is the life! With a schedule such as mine, email is essential for staying on top of business and fostering growth. I can get back to my team with quick answers to pertinent questions. I'm a better mom and a a better businesswoman because I can be in two worlds at once.

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My parallel life allows me to travel extensively. As much as I adored my time with Ralph Lauren, there's no way they would have let me swing the six trips I now take a year. Armed with my computer and smartphone, I can make any beach, mountain or foreign city a remote office. To be sure, email can be invasive. If we never put down the monitors and focus on family, we might as well be in a cubicle toiling away from 9-5. But I make it a practice to shut-down.

For me summers with my girls are sacred. I map out huge chunks of time away from the city where they can dig their toes in the sand or run wild without having to worry about racing taxis and dirty streets. Email allows me to give my family more of me and my attention. The best gift a mother can give.

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Email has given me the career of my dreams and the time to let me see my girls grow up in slow motion, not fast forward. It's liberating. For a little more email inspiration, check out this Yahoo! video:

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