To kick-off summer and celebrate MiracleSuit and their line of innovative bathing suits for women of every size and shape, Momtrends held the ultimate party on top of a Grey Line Cruise Bus in NYC. Part fashion show, part unique marketing campaign, the event featured 20 real women who modeled bathing suits who wore a collection of swimwear from MiracleSuit to showcase how the product is both fashionable (check out Alicia's gorgeous blue suit) and offers incredible fabrics that are designed to make women 'look 10 pounds lighter in 10 seconds.'
Hosted by supermodel and style expert Roshumba Williams, this fun tour started at Rockefeller Plaza and proceeded to hit the streets of NYC at designated points including Times Square, the Empire State Building, Flatiron District, Union Square and finally Soho where the swimsuit models handed out goodie bags to passerby's filled with flip flops, makeup bags, vouchers for free shipping and even free bathing suits.
Along the way, the models were waving, dancing and getting the crowd excited about summer while also showcasing unique styles from the line including the gorgeous red Most Wanted Rialto, the vivid Rialto, the Pin Point Ambassadress, and the playful Camilla (among many others).
Those that couldn't make the bus, or didn't live in NYC could also join in on the fun on Twitter with the hashtag #miraclesuitcelebratessummer where they had the chance to win their very swimsuit. Twitter followers had a blast following along where we even charted our course so that anyone could come by and receive their very own MiracleSuit goodie bag.
An interactive way to kick off summer, Momtrends and MiracleSuit hosted a unique and one-of-kind event showcasing the on-trend styles and innovative fabrics from a company that looks amazing on every body type.
Check out our lively video from the event: