Sometimes you've got to step out of the box. For me that meant stepping out of my comfort zone of hobnobbing with my NYC mom blog pals or attending a social media conference where I know a ton of people (Blogher anyone?) to spend a day with the 20 somethings we are setting the world of social media on fire on their fashion blogs.
I headed to MILK studios today for the IFB conference. What did I see? A lot of neon, leopard print, high heels, fabulous bags and the buzz of a room fill of inspiration and creative energy. Case in point, this adorable blogger, Mary from MAS-fashion.com with her Cambridge Satchel. I don't think she's been through 3 careers, kids and a biz launch. But she sure looks terrific!
IFB put together a stellar list of panelist, and for a newbie or a fashion gawker this was the place to be. But for someone who's been banging away on blogs since 2006, well, there wasn't much new information to scoop up. And if I may take a minute to sound old and cranky, where were the seats. It was SRO--nice for a Florence + the Machine concert, not so nice for a 7 hr conference. My advice--move to a bigger venue and set up so break out sessions.
When I heard the advice that twitter was a great place to amplify your posts, well I pretty much knew that I wasn't going to see a shifting landscape appear at this conference. That's not to say I didn't have fun. I got to sneak off to a power lunch with Jill to talk about our big plans for the momblogosphere. And we had fun running into Angela a regular contributor to Monday Mingle (check out her site here http://delayedmissives.com/) and trying on the new collection from JBrand. If you want to RT this tweet I might even score some clothes from the new ready-to-wear line.
It was nice to take a day off from conference calls and strategy meetings. I loved seeing what everyone was wearing and I got a ton of new inspirational sites to visit (check out www.wendyslookbook.com and www.styleandpepperblog.com) and folks to follow (@corporette and @tomandlorenzo). Sometimes just getting out of your comfort zone is a great way to shake things up. It was a fun way to kick off fashion week and I have to say, IFB provided one of the sickest goody bags I've ever seen. Need proof? Check out this new laptop clutch from Asos.
Would I go next year? Unlikely. But it was sure a day full of visual delight.
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