Aveeno aims to give back to babies and the community. With the launch of their new Organic Harvest line, Aveeno has teamed up with my favorite charity partner, Baby Buggy, to make sure families in need get the best skincare possible.
This morning Aveeno and Baby Buggy teamed up for an event that gathered media and "Friends" of the organization to highlight the launch and the partnership. The group of philanthropists and media mavens (most of whom are also philanthropists at heart) were treated to a tasty breakfast at Cookshop in Chelsea. Jessica Seinfeld did the greetings and gave a little history of how Aveeno has done a great job as a corporate citizen.
Since Jessica founded the non-profit more than 10 years ago, Baby Buggy has tried to forge strategic partnerships with brands that could give clothing and gear to NYC's neediest families. As Jessica tells it, Aveeno and J & J were one of the first big brands to step up to the plate to support this a worthy cause.
Now a decade later, it's amazing to note Baby Buggy's growth and to see Aveeno flourish and develop a brand that's greener and more relevant that ever.
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Next up it was Aveeno's turn. They shared the science behind the product--good news for moms we can recognize and pronounce the ingredient list!
For 60 years Aveeno has been tapping into the healing power of oats. The first products were developed in the 1940s by the Musher Bros. For decades the brand was a dermatologist favorite, but when J & J purchased the brand in 1984, the product's appeal broadened.
The latest launch was welcomed by all the moms at the breakfast. With fewer than 12 ingredient per product, the Aveeno Organic Harvest line strives for purity. There are three items in the collection and all the products in the line are formulated to contain at least 70% organic ingredients and are allergy tested and fragrance free.
Momtrends was not paid for this post. We did get a goody bag at the event.