Alberto VO5 recently declared August “National Anti-Frizz Month” to help women battle this leading barrier to looking and feeling beautiful during the stickiest time of the year – and for many, all year long.
So how much sway can frizz have over a day? In a nationwide poll, 87 percent of women surveyed said they deal with the problem of frizzy hair. Nearly 75 percent of women polled said they scrutinize weather forecasts to plan their daily frizz-fighting routines. Almost 60 percent said frizz is their number one dreaded hair malfunction. Among the other frizzy findings:
- 51% of respondents report experiencing frizzy hair more than four times per week
- 92% of women use products to manage their frizz, most often with shampoo/conditioner and/or an anti-frizz cream
- 25% of women have stayed at home due to a bad hair day
- 27% of women struggle with frizzy hair more when their hair is long rather than short
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“As our survey affirmed, if every hair type has a common enemy, it is frizz. Managing frizz can add so much time to our morning routines,” said Nina Riley, VP of Marketing for Alberto VO5. “The heritage of Alberto VO5 hair care products is helping women look and feel their beautiful best during even the toughest conditions, at a price everyone can afford.
To help combat frizz, VO5 Salon Series products have a unique blend of five essential vitamins and eleven revitalizing oils that provide professional results from roots to ends. The full line includes Hot Oil Therapy Moisturizing Treatment, Smooth + Sleek Shampoo and Conditioner, Color Shield + Radiance Shampoo and Conditioner, Hydrate + Nourish Shampoo and Conditioner, Full Body + Shine Shampoo and Conditioner, Anti-Frizz & Shine Styling Cream and the Simply Stunning Leave-In Conditioner for the ultimate anti-frizz protection.
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