Today kicks off the month where we highlight the movement to eradicate breast cancer. In 1992, during a time when thousands were dying from breast cancer yet it was only spoken about in whispers, Mrs. Evelyn H. Lauder launched The Estée Lauder Companies Breast Cancer Awareness (BCA) Campaign to raise awareness for the disease. She encouraged women everywhere to practice breast health, while working tirelessly to raise funds for the critical research needed to find a cure. Twenty years later, in over 70 countries, The BCA Campaign is devoted to defeating breast cancer through education and medical research. This year the campaign is using social media like never before to empower women to take charge of their health.
You can create a circle of strength today to inspire your friends and family to live healthier more positive lives. Head here to create your circle.
for more information. We're Stronger Together. Join the movement on Facebook:
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