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La Roche-Posay's Parasols of Protection

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With summer upon us, we must remember to protect ourselves from the sun. Skin cancer is a preventable disease, yet it happens to every one in five of us. A worldwide expert in UV protection, La Roche-Posay is dedicated to not only raising awareness about the importance of sun safety but also inciting actual behavior change.

This past Friday, La Roche-Posay kicked off the first day of summer with parasol art installation in Madison Square Park. The inspiring art installation called Parasols of Protection featured colorful umbrellas suspended in the air to form a walkway through the park, underlying the brands message to seek shade. The installation served as a backdrop where consumers can learn how easy it is to make safe sun practices as part of their everyday routine. The two day exhibit featured La Roche-Posay and Anthelios skin care products for purchase, free skin checks, and a virtual screen for playing games and winning prizes.

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La Roche-Posay are partners with Womens Dermatologic Society and Duane Reade to raise awareness about skin protection and skin cancer prevention as part of its SOS - Save our Skin campaign. Now in its fourth year, the campaign has performed over 8,000 free skin cancer screenings through the help of over 200 volunteer dermatologists.

In keeping with this mission, the brand is taking measures to inform the public to seek shade from 10am - 2pm, use the correct amount of sunscreen, re apply every two hours, and receive annual skin checks.

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Duane Reade will also offer free skin checks at the following NYC store locations July 12th & 13th:

Upper West Side: 2075 Broadway

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Columbus Circle: 4 Columbus Circle

Times Square: 661 8th Avenue

Herald Sqaure: 1350 Broadway

Union Square: 52 East 14th Street

I know for myself, I am always so concerned with my kids wearing sunscreen and sometimes get side tracked and forgetting to put it on myself. Protecting yourself from the sun is so important and us busy mamas need to make a point and effort to put it on ourselves as well as get annual skin checks. These protective measures can save lives!

For more information visit www.laroche-posay.us 

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