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Disney Store Launches New Fragrance Collection

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Your love for Disney doesn't have to come to an end when your childhood is over. Disney has created a way to keep the magic alive well into adulthood with the launch of its new fragrance collection. The collection (which consists of three fragrances) includes a captivating array of scents and associated products, each inspired by some of Disney'??s most timeless and beloved characters and stories.

I had the pleasure of getting a sneak peek of the fragrances at the launch event at the London Hotel in NYC and I was pleasantly surprised with the aroma of all three. I had a chance to chat with some of the creators of the collections. '??The power of fragrance is truly magical - it can evoke memories and convey dreams and aspirations. Disney'??s rich heritage and most beloved characters also have that same allure'?, says Jim Fielding, President of Disney Stores Worldwide. '??With the launch of Disney Store'??s own fragrance collection, we'??re touching all of the senses for the first time in a uniquely Disney way.'?

The first fragrance to hit the Disney Store locations late May 2011 is Imagination. This signature fragrance used throughout the newly designed Disney Store, is described as an enchanted forest of sequoia trees, cool moss and green leaves. The natural scent is very subtle and instills a calming sense throughout the room. Imagination products are available as home fragrances, including candles and room scents.

The remainder of the collection is due out later in 2011 and is sure to be worth the wait.

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Magic is a blend of icy blue mint, rich chocolate and invigorating sea spray. It epitomizes the adventure of Disney and all that is Mickey Mouse. Magic is also inspired by the nature and freedom of children playing outdoors. They subtle smell of chocolate and nature brought me back to my childhood summers running around the backyard and making smores. Magic home fragrances, candles and room scents will launch in stores in July 2011.


Pixie Dust, inspired by Tinker Bell, is a shimmering scent of citrus sorbet, candied fruits and summer rain. Marketed towards the tween market, Pixie Dust is the sweetest scent of all three. Pixie Dust comes as a range of personal products including Eau de Toilette, Body Mist and Body Lotion, available in all Disney Store locations in Fall 2011.


To find a local Disney Store, visit

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