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Salma Hayek and Avon International Women's Day - MomTrends

Salma Hayek and Avon International Women's Day

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In honor of International Women’s Day Salma Hayek Pinault joined The Avon Foundation for Women at their 2nd Annual Avon Communications Awards: Speaking Out About Violence Against Women. At the event CEO Sheri McCoy, CEO of Avon announced that four global organizations and one government campaign have received 2nd Avon Communications Awards: Speaking Out About Violence Against Women for their outstanding work to bring attention to the need to end violence against women.

he awards, presented at the United Nations Headquarters during the 57th session of the Commission on the Status of Women, are part of the Avon Speak Out Against Domestic Violenceprogram, which has donated nearly $50 million globally to end violence against women since its launch in 2004.

You can also support the cause by purchasing their Empowerment Charm Necklace where 100% of net profits ($3.80) will be donated to Avon’s programs dedicated to ending violence against women.

The winning organizations, which will each receive an Avon Foundation grant to fund the continuation of their work, are:

Innovative Campaign Award: Bytes for All (Pakistan) – “Take back the Tech!” 

This campaignseizes upon the spread of technology in Pakistan to help strengthen women’s use of technology to raise awareness about Violence Against Women by using online tools. The campaign also strategically involves important public figures from judges to movie stars using social media to spread the word to “take back the tech.” The print and online communications materials pave the way for young women to use these online technology tools, often off-limits in Pakistan, to make their voices heard.

Break the Silence Award: Engender Health (Tanzania) – “Champion Project”

The “Champion Project” videois part of a five-year effort to engage men in Tanzania by increasing their involvement in addressing underlying gender issues and power imbalances in relationships. The video aims to turn men from bystanders to champions with its key message, “Violence is everyone’s problem. Be a role model. Earn respect by standing up to violence.”

Community Change Award: Equal Access (Nepal) - “Voices – Samajhdari”

Involving community members as writers, reporters, radio technicians and commentators, “Voices – Samajhdari” by Equal Access enables women to be agents of their own change – reshaping community attitudes through their own messages that resonate with their closest neighbors and throughout Nepal. This weekly 30-minute radio program directly integrates voices from rural communities in audio collected by 12 female 'community reporters' who are themselves survivors of violence, able to discuss topics and issues that otherwise would be considered off-limits.

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