Conference Fashion 101

Conference fashions don’t need to be a major source of stress. Right now thousands of women are preparing to descend on San Diego for one of the nation’s leading blogging conferences. They’ll be networking, socializing and gaining valuable information on how to build a brand or simply how to get more out of blogging. Exciting stuff to be sure, but with all this buzz of activity comes the need to dress to impress. Even if you’re not going to BlogHer, read on. These tips can help you with conferences of any type be they purely social or entirely work-oriented.

Sorry ladies, I’m not going to tell you what you wear doesn’t matter. Yes it’s true online it’s all about the quality of your writing and your can-do spirit. However when attempting to make new “real-world” connections you need to dress the part. Looking confident and pulled together go a long way towards making a great first impression. Here’s the good news: You don’t have to go on a budget-busting shopping spree. It’s likely you already have what you need in your closet and with a few accessories (borrowed or sourced inexpensively)–you’ll be on your way to fabulous.

Rule #1. Dresses Rule. Take a gander at this one from Ralph Lauren. It’s navy and super simple to accessorize. I’m also slipping in something from Kiyonna so you can see how color can work just as easily as a neutral. Yes, you can wear the same dress from day to night, just switch up the accessories. Flats for day and then a heel when you step out on the town.

Rule #2. Bring a great bag. You’ll likely be carrying cards, camera, laptop, etc. a tiny little bag isn’t going to cut it. Opt for a great backpack or tote. Last year I purchased a purple Tory Burch backpack for the conference and that same bag will likely be making another appearance, but I also love this Wide Sequin Tote ($59.90) from LOFT.

Rule #3. Don’t break in new shoes. See it’s not all about shopping for new. We want you to shop your closet. Because blisters are not fashionable. With all-day long events, breaking in a new pair of 3″ heels is going to be a disaster. We love the wedge heel trend and bet you already have a pair in your closet–here’s a favorite style from Lauren.

Rule #4. Wrap it up. Conference halls and restaurants can be notoriously over air-conditioned. Bring a wrap or a cardigan. This jersey wrap ($68) from Splendid is a great example of something that is versatile, easy to pack and chic.

Rule #5. Embrace color. I loved the dress Nichelle (aka stylmom) wore last year to a party (top feature). The vibrant yellow was a show-stopper. While a yellow dress may not be your thing, consider how you can add pops of color to your neutral wardrobe. Chic jeans or chinos are entirely perfect for blogher. Consider adding a great statement necklace in an eye-catching color or tossing a gorgeous scarf over a white tee and khaki-colored capris. Chic and effortless. For necklaces, we love Stella & Dot and the Theodora & Callum scarves (on sale now for $69) can’t be beat.

With a little careful packing, you’ll be on the road to taking in the sights and sounds of your destination city, not stressing over having the perfect wardrobe.

Monday Mingle is a new fashion linky dreamed up by and Momtrends. Each week we will take turns waxing poetic on fashion and style. We welcome you to link up with your own fashion post. We promise to stop by and check out your style!

Momtrends was not paid for this post. We are looking for a Monday Mingle Sponsor.

  • Timely post! Love that bag. Bummed I’m not going to be celebrating with you at BlogHer 🙁

    • Thx Jill, the bag is a total steal and it’s light–making it ideal for travel. Am so thrilled to be working with LOFT at BlogHer–they “get” how modern moms dress.

  • I’m so excited! Thanks for the great tips!

    • Natalie–It’s such fun gathering with peers. I’m counting the days.

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  • I wish I was going to be with you guys! And don’t get me started on LOFT…I’ve founds so many fabulous things there!

    • We’re super excited to outfit some our style suite moms in LOFT. What a great partner. And Kiyonna is equally fab!

  • I am pledging to go next year! Networking is a must for today’s woman. That navy dress with the belt is STUNNING!


    • It’s such a great experience. I do hope you go next year. I’m thinking it’ll be in the south somewhere.

      • Hopefully it’ll be in NC 🙂

  • I am all about those SHOES!!! They are awesome and will go with anything.

    • Thanks Jo-Lynne–you’ll be seeing a lot of metallics at our fashion show Saturday.

  • Great tips. I so agree with the dress tip. I’ll be wearing several over the weekend. They are so comfortable, easy to throw a cardi over and work with flip flops or heels.

    • Thanks Tracey. Jersey dresses are especially terrific for travel. Hope to see you in San Diego!

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  • Wedge heels rule! I’m wearing a very comfortable pair of wedge espadrilles right now. Platforms definitely help to give you height and comfort at the same time.

  • I am so excited for BlogHer this year! I am bringing all of my cute dresses and LOTS of shoes.

    Love the necklaces you mention!

  • I do love that bag but my husband might not let me go if I bought another one. Off to shop my closet to see what I can find! 🙂 Great post!

  • Great tips you have provided here and you are so right fashion does matter :-). I’m linking up from and I also subscribed via email so that I don’t miss the next one and thanks for hosting!!

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