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JCPenney Launches THE BODY By Elle Macpherson Intimates

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Last week Momtrends had the pleasure of attending JCPenney‘s launches of the THE BODY By Elle Macpherson Intimates collection. This includes a beautiful and affordable collection of bras, panties and shapewear that come in a variety of styles and shapes that make them ideal for whatever your prefer. This includes the Smooth, Boost, Fit and Natural lines offering unique features where women can choose their level of support from modest to maximum lift as well as mix and match depending on their preferences.

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While at the event I loved checking out the cute line of bras and panties that come in a range of shapes such as hipster, bikini and thong in fabrications that include stretch, seamless, mesh patterns and lace. I was also given a bra fitting where I was shocked to discover I was a completely different size than what I thought – as I opted for the Smooth line that is designed to mold to your body for effortless shape.

THE BODY Elle Macpherson Intimates

At the event Elle Macpherson was also on-hand as she took pictures and spoke with the JCPenney team. In a statement she discussed the collection: “I am intimately involved in the creation of all Elle Macpherson Intimates collections because I love helping women feel effortlessly beautiful. Lingerie is the first thing that she puts on every day, so it’s important that it makes her feel special,” said Elle Macpherson, creative director for Elle Macpherson Intimates. “Partnering with JCPenney allows me to fuel my passion for creating premium lingerie that is accessible to more women across America.”

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THE BODY Elle Macpherson Intimates

From beautiful bras and panties for the modern women, we love this collection as a great way to update your lingerie with a selection that you can personal and simply feel great in.

The collection is available on jcp.com and in 300 stores.

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Momtrends was not paid for this post. We were given samples for review. 

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About Serena

A writer and mom of two, Serena Norr is the managing editor of Momtrends. She is also the creator of Seriously Soupy, a website devoted to soup making. She also loves to write about healthy living, fashion, beauty and lifestyle topics on her blog Mama Goes Natural. She can be reached at serena@[email protected]