This week I joined a few dozen bloggers for a test run of fitness fashions. Under Armour took over a workout studio and we put the clothes to the test during a Boot Camp Class at Exhale Spa at the Hotel Gansevoort.
No mercy. The instructor was tough and she worked muscles I clearly have been neglecting! We all worked up a sweat. And that was the point. In addition to the great workout we were filled in on the ’What’s Beautiful’ campaign contest. It’s all about encouraging women to sweat every day. Under Armour has a long history of supporting men (I think the MD Terrapins football team was one of the first partners)–now they want to support women.
The “What is Beautiful” campaign (whatsbeautiful.ua.com/) inspires women to share a fitness goal and then go for it with the support of Under Armour and a grassroots group of women with mission. The site offers motivation and occasional swag! The videos on the site gave me shivers. I love strong women who make opportunities not excuses.
But back to the fashion. The design team has been whipping up clothes that perform well and look hot. I thought the colors were sharp and I found the tops supportive–I’m wearing the For pilates or a core class like this, I would pick the tank and bra–the length offered me coverage and a flawless fit without anything bulky. The color and texture add some excitement to the outfit. .
The day after the workout, I took the shoes and the Armour Bra for a road test. The bra was amazing during my high impact 5-mile run and the Spine shoes gave me terrific lightweight support. They took a dual density foam chassis and carved out the bulk to create an ultra-light, ultra-responsive shoe that is meant to mimic the human spine.
Find all the gear here http://whatsbeautiful.ua.com/gear and follow along with the contest and campaign on social media using #WhatsBeautiful
Under Armour Women set out to redefine the female athlete by creating What’s Beautiful, a program that encourages women to share their fitness journeys and receive motivation, free gear, and support from Under Armour along the way.
The Under Armour What’s Beautiful community is growing by the minute and the women in the challenge are seriously bringing it. Check them out! Set your own goal. Crush it. And the 10 women with the most epic journeys will win a trip to Florida to the Under Armour Women’s Camp Sweat where you will train with the best. http://whatsbeautiful.ua.com?CID=DA|Glam|Bloggers
Disclosure: Compensation was provided by Under Armour via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Under Armour.