tokidoki, the pop culture brand meaning ‘sometimes’ in Japanese, recently partnered with renowned diaper bag company, Ju-Ju-Be, on a brand new fashion-forward and vibrant collection.
Launched in 2005 and renowned for their fun features, the definitive Ju-Ju-Be ‘Super-Smart’ bag is about to get super cool. Each bag will have the outstanding quality and detail Ju-Ju-Be is known for, including crumb drains and mommy pockets, with tokidoki’s signature urban prints, ‘Iconic’ and ‘TD Dreams,’ throughout eleven unique styles. Included in this collection are backpacks, wristlets, totes, and messenger bags that will appeal to consumers of all ages.
Some interesting features of the tokidoki x Ju-Ju-Be collection will include its exclusive trims and embossed linings, as well as co-branded pull zippers. Additionally, all products are antimicrobial and machine washable with Teflon®-treated fabric to reduce odor and help prevent stains from sticking. Other notable features include ergonomically curved straps, memory foam changing pads, plenty of compartments for organization, insulated bottle pockets for climate control, and all metal hardware.
Fun, fashionable and perfect for the modern mom, we are loving the unique looks of these bags that are perfect for life on-the-go with your baby.
The collection will range from $18.00 – $188.00, and is set for release in department and specialty stores as well as ju-ju-be.com and tokidoki.it.
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