Could you use a personal shopping assistant? Sometimes I think that having one would make finding deals and giving me an extra peak at trends so helpful. A new mobile app and website called Swirl is aiming to do just that.
By changing the shopping experience for women, the retailer-neutral shopping app is designed to provide content from top national retailers to help unify the consumer experience for fashion consumers by curating all brand content into one place. While the service is growing every day with a team of technicians, business development professionals and product curators/editors, Swirl launched with more than 100,000 fashion products from more than 200 of the national top retailers and 30,000 individual store locations.
Swirl’s mission is to get you to your favorite stores armed with the right product information and relevant offers to enable the best in-store shopping experience that’s completely customized for you and your shopping style.
Swirl also serves as a discovery tool – similar to Pandora, it gets smarter as you use it and curates edited items that show a high-correlation with previous pieces you’ve selected – whether by brand, style or price point. Then, consumers can locate these pieces at brick-and-mortar retailers within their immediate location. For example, if you usually clip jeans by particular Seven or Citizens of Humanity in the $200 price range, Swirl will start to pull up similar suggestions based on your previous selections.
The more you use it, the more applicable the suggestions will be. It also combines the experience of a (holistic) catalog with social media, location-based services and promotions. The app is meant to work in conjunction with retailers and help bring pieces that consumers are looking for into a tangible way of finding them in-store – to allow for consumers to know they truly love the pieces they’re getting – the color, fabric, feel and fit – which can really only be done in-store.
Explore: Browse the latest fashion styles and product assortments from retailers and the style-savvy Swirl community.
Collections: Organize your own personal collection of products for inspiration and planning your next shopping trip. Save products from the Swirl database or clip images from any other website you visit.
Share: Involve your friends by sharing, commenting, and collaborating on group collections.
Offers: Access the latest offers and sales from over 200 of the top retailers and receive price change alerts on your saved styles.
Stores: Follow your favorite brands and retailers to hear about new product lines, exclusive offers and breaking news
Shop Nearby: Locate your style inspirations, personal collections and current offers at the nearest retail locations. Take Swirl with you whenever and wherever you shop.