One of our favorite cosmetics brands, LUSH recently celebrated the launch of a new collection of products at an exciting event called the “Fun Factory.” Featuring fresh handmade cosmetics and hair care products, LUSH is renowned for their commitment to “using the finest essential oils and safe synthetics as well as product that are not tested on animals.” Always on the forefront about what women need, they recently introduced a line of new Emotional Brilliance cosmetics and hair care products for virtually every skin type.
For their new Emotional Brilliance line, the company incorporated their feel-good product appeal with a psychological spin. Through this concept, consumers can spin the Emotional Brilliance Wheel to receive a personal color reading – consisting of bold lip colors, eyeliners and eyeshadows – to help both reveal a little but about your current state of mind and discover the perfect looks for you. Some fun colors include, Confident, Take Control and Glamorous whose colors are revealed via the wheel by picking three that appeal to a person a given moment. This showcases your strength or weakness, subconscious need, and talent through your own personal profile and color profile. During my spin at the wheel, I had a drive (strength or weakness); motivation (subconscious) and ambition (talent). This also includes a list of vibrant and exciting new makeup products (liquid lips, liquid eyeliner and cream eyeshadow), whose background was explained by LUSH co-founder, Rowena Bird, “I love lipstick, but why wasn’t one color ever enough.” She added, “after chatting with like minded lipstick junkies, it struck us that it wasn’t about what clothes we were wearing but how we were feeling and so the idea was born.” In addition to the innovative Emotional Brilliance makeup, they also introduced various powders, skin tints, and mascara that are packed with vitamins and minerals to nourish and treat the skin.
In addition to the Emotional Brilliance line, they also offer a new range of essentials for the the hair to treat, restore and nourish your locks. This includes shampoos like Blousey Shampoo and Fair Trade Honey Shampoo that are both gentle and effective for tired tresses. The Blousey Shampoo is great for color-treated hair that contains nourishing bananas to lock-in moisture, and spices to help stimulate the scalp. The Honey Shampoo is packed with flower power that was actually collected and concentrated by bees that is designed to moisturize and add lustre to tired locks. The Big Solid Conditioner is another addition to the line that was inspired by the company’s famous, Big Shampoo. Also available in big slabs (so you can buy the weight that you want), the conditioner is great for volume, shine as well help you to tame fly-aways.
With a collection of vibrant colors and products that are both natural and effective, LUSH understands what women need and the products that are designed to make you feel beautiful – both inside and out.
Momtrends was not paid for this post. We were given samples