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Avon Partners with Paula Abdul

 

Avon recently announced a fun new partnership with internationally renowned choreographer, dancer, songwriter, performer, designer, actor and businesswoman Paula Abdul, to curate the brand’€™s holiday jewelry collection.

Through this collaboration Paula will be working closely with the design team to create a line of sparkling, glamorous, festive pieces for the season. This will include earrings, necklaces, bracelets and watches in colors, finishes and designs handpicked by Abdul, the ‘€œForever selected by Paula Abdul’€ collection will also include a limited edition cross body handbag and is ideal for accessorizing holiday ensembles or gifting to loved ones.

‘€œAs someone who’€™s been in the public eye for decades, I’€™m very particular about the jewelry I wear,’€ explains Abdul. ‘€œIt was such an amazing experience collaborating with Avon to bring fans a jewelry collection that really reflects my taste and who I am.’€

‘€œAs a multi-talented, empowered woman who has achieved so much on her own terms, Paula Abdul is a great fit for Avon,’€ explains Avon Fashion Director Katie Lucas. ‘€œShe was such a great partner in helping us design this collection ‘€“ it truly embodies her approachable brand of glamour.’€

The Paula Abdul-curated Forever collection includes an array of chic jewelry pieces studded with radiant, faceted stones. In bold reds, elegant amethyst tones and muted neutrals, the stones are handpicked to compliment holiday looks.

The collection is topped off with a star-studded cross body handbag to add just a touch of refined edge to any outfit. The collection will launch in North America mid-November 2012 and will be available exclusively through Avon Representatives.

Learn more about Avon and its products at www.avoncompany.com.

Momtrends was not paid for this post. Momtrends is proud to be an Avon Blog Ambassador. 

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About Serena

A writer and mom of two, Serena Norr is the managing editor of Momtrends. She is also the creator of Seriously Soupy, a website devoted to soup making. She also loves to write about healthy living, fashion, beauty and lifestyle topics on her blog Mama Goes Natural. She can be reached at serena@momtrends.com.