There is more to Downy that meets the eye. Sure, we all know about this popular fabric softener, but did you know that there is a whole science behind the scent profiles that coupled with staying connected to designers and fashion trends all went into the production of their new line of Downy Infusions.
At a recent event hosted by Downy, Elle Magazine, and Style Coalition I had the chance to learn all about the innovative scent profiles that created a long-lasting, multi-layered, sophisticated and fashion-forward new line. I loved hearing about how this was the result of creativity and science with the line that includes various scents such as Honey Flower, Lavender Serenity, Orchid Allure, Spice Blossom, Citrus Spice, and Sage Jasmine that offer a lasting freshness to enhance clothing for days. Additionally, the Honey Flower can be paired with the Downy Unstopables Shimmer, a line of fabric softener that gives clothes a huge boost of scent that lasts until the next wash.
At the event we had the chance to learn exactly all about how Proctor & Gamble creates the scents and how they currently employ 10% of the world’s professional perfumers. This allows them to have access to a wide selection of the highest quality perfume ingredients. With their expertise, specialists created the line based on the complex scent profile of various consumers. To understand the scents, and their various layers, we had the chance to smell small pots where we had to guess what the scent was. Some were easier than others, but it was fun to guess and speculate as we attempted to understand the various layers.
In the addition to the interesting scent profiles, I loved the gorgeous packaging. Each Downy Infusions bottle features a backdrop of draped fabric, electric blue and vibrant colors to reflect each scent with pink, purple, orange and green. The label also includes a threads of gold with the word “Infusions” as well as the Downy signature label. At the event we learned that consumers love the bottles so much that they have been reusing them as flower holders or storage canisters.
I also loved that all of the food at the event was paired with the various scents from the line where we enjoyed lavender chicken, delicious macaroons, and honey cocktails.
A fun and educational evening, I really enjoyed learning about about the complex scent profiles as well as checking out the gorgeous new packaging and seeing how this new liquid line-up infuses luxury, fashion, and various scents to provide a truly unique experience that your laundry and senses will love!
For more information, please visit: http://www.downy.com/
Momtrends was not paid for this post. We were given samples.